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The Backstory

When Ella reached out to Lindentree in the beginning of 2021, she was ready for a serious upgrade on her website copy. She’d been in business for a while, and it was time to take the next big comms steps. Specifically, Ella needed to articulate a beautiful brand story that brought her purpose and background to life - as well as a punchy page for her signature offer.

The Work

Through the course of four 1-to-1 calls, we honed in on Ella’s brand voice, fertile facts, signature offer components, and brand audience. This in-depth work then served as the foundation for all write-ups I did for Much More Social. From the brand story to the Online Magnetism Journey; from the manifesto to the Ella Explainer, every single word was infused with the personal brand identity and target audience we’d iterated together. 

Much More Social

“Of all the writers out there, I’m so pleased I chose Synne. I had been following her on LinkedIn but it was a podcast interview that incentivised me to contact her.

I knew she would be good but wow, how good. You are guaranteed to be in safe hands with Synne - she is a darn good writer. She listens, she observes, she gets clarity from you, she processes and then she weaves her magic with her words.

I bought her website journey package and now I have a brand voice brief, an about page, a manifesto and two offers to add to my site.

I had so many thoughts in my head but it’s Synne who has brought me to life with her human-centred, intelligent, exquisitely crafted, creative approach to writing. She’s also fun to work with and will put you at your ease, but she’ll also keep you accountable and informed so she can get the job done. I’m delighted to recommend Synne.”


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